Built from the exam lane, not the boardroom.
The Eye Care Profit Engine.
Grow profit rapidly by increasing both primary and specialty eye care.
A done-for-you patient acquisition system trusted by ODs across North America.
The real problem
Not a patient shortage. An acquisition problem.
Primary care margins are shrinking, and demand for both primary and specialty eye care has never been higher. Yet most practices have no reliable system for getting the right patients in the door — and keeping them.
01
Margins are shrinking
Reimbursements and exam revenue keep tightening while overhead climbs.
02
Demand is high
Patients actively seek specialty care — ortho-k, sclerals, dry eye — but can't find the right practice.
03
There's no system
Referrals and walk-ins aren't predictable. Most practices have no acquisition engine.
The winning formula
The LaunchOD Profit Engine
An aging population means more demand for primary eye care than ever — but it's also the most crowded, competitive part of the market. Specialty care is the opposite: less competition and far higher margins, but fewer patients. Put them together and you get the real winning formula — high volume and high margin in the same practice. That's the LaunchOD Profit Engine: the advantage that wins the eyeglass wars.
The profit engine
How patients actually find you.
One system that captures demand where it already exists — on Google and on social — and turns it into both primary-care volume and specialty-care margin.
Local results
Top 3 rankedYour Practice
Competitor Clinic
Another Practice
Your Practice
Sponsored · eye care
Struggling with dry, tired eyes? Our specialty dry-eye program gets real relief — now booking new patients.
Dominate local search
Volume engineYour practice ranks at the top of Google for primary-care terms like “eye doctor near me” — so you own the patients already searching nearby.
New patients from social
Volume engineTargeted Facebook and Instagram ads put your practice in front of the right people and pull new patients in on demand — not by chance.
Both primary & specialty
BothThe same engine delivers primary-care volume and the specialty patients — ortho-k, sclerals, dry eye — that carry real margin.
Volume + margin = profit
ProfitCombine the volume engine with the margin engine and every part of the practice compounds. More patients, higher margin, more profit.
The formula
Primary care fills the chairs. Specialty care fills the margin. Together they turn your practice into a high-volume, high-margin profit engine.
The 3-step system
Get Found. Get Booked. Get Paid.
A single, repeatable engine that takes patients from first search to specialty revenue — without you managing it day to day.
Get Found
Show up when the right patients are searching — for primary care and the specialty services that actually drive margin.
1
Get Booked
Turn that attention into booked, qualified appointments with a frictionless path from click to chair.
2
Get Paid
Convert specialty demand into profit. Track every dollar in and every dollar out, to the chair.
3
Evidence-based marketing
Everything trackable. Every dollar accountable.
No vanity metrics. Every campaign ties back to return on ad spend, and to the chair. What gets measured gets grown — and what we do for your practice is designed and tested in the exam lane, by practice owners.
Tracked to the chair
We don't count clicks. We count booked, qualifying patients and the revenue they generate.
Return on ad spend
Every dollar in is measured against dollars out — primary and specialty separately.
Built by practice owners
Designed and tested in a real specialty contact lens practice, not an agency deck.
Your Growth Partner
Great marketing is just the beginning. We support your team to ensure conversion.
Watch
Thinking about growing your practice?
Bringing in new patients and growing your bottom line is easier than you think.
Click play to watch — make sure your sound is on.
Results
What practice owners say
Real stories from ODs who put the system to work.
“We fit 25 new patients the first month. Over $50,000 in revenue.”
Dr. Collin Gray
Eyecare of Lehi
“It's been fantastic for the practice. A ton of patients!”
Dr. Nick Desouza
Desouza Optometry
“It brought in a lot of new patients and significantly boosted our practice.”
Dr. Dale Choi
Hope Vision Care
Meet Jason
An owner-operator who's sat in your chair
Jason Carruthers is a Canadian optician and orthokeratologist who spent time in the field as a specialty rep, seeing how practices win and lose patients — then he built his own specialty contact lens practice from the ground up.
That dual perspective is why LaunchOD exists: to solve patient acquisition and profitability for practice owners, using a system designed and tested in the exam lane rather than pitched from a boardroom.
Your move
Find out what’s really holding your practice back.
A free 4-Point Practice Audit — a short call to look at four things and name the one that matters most. You’ll leave with absolute clarity on your biggest bottleneck, your best opportunity, and what to do first.