About Jason
Built in the exam lane. Not the boardroom.
Jason is a Canadian optician and orthokeratologist. He built his own specialty contact lens practice from the ground up — learning firsthand that the hardest part of running a profitable specialty practice isn't the clinical work. It's getting the right patients in the door.
He then spent years in the field as a specialty rep, walking into practices across the country and seeing exactly what made some practices full and others empty — the systems that worked and the gaps that quietly bled profit.
That dual perspective is why LaunchOD exists: a single mission to solve patient acquisition and profitability for practice owners, using a system designed and tested in the exam lane rather than pitched from a boardroom.
The path
Owner, operator, rep — then founder
Optician & orthokeratologist
Trained and licensed in the craft of specialty contact lenses — and in the exam lane that fits them.
Practice owner
Built a specialty contact lens practice and lived the patient-acquisition problem every owner faces.
Specialty rep
Spent years in the field, seeing what separates full practices from empty ones across the country.
Work with someone who's sat in your chair
Book a free 4-Point Practice Audit and find out where your fastest, most profitable growth is hiding.