Free book for practice owners
The Eyeglass Wars
How to Acquire Patients, Sell High-Ticket Services and Escape the Profit Squeeze
Official book by Jason Carruthers
Your free copy
The complete, 7 step formula for booking and converting lots of new patients and increasing your profits — from getting found to getting paid. Written by an orthokeratologist and practice owner who discovered the formula by doing a lot of marketing and advertising.
- The full patient acquisition system, end to end
- Selling high-ticket specialty services with confidence
- Tracking return on ad spend down to the chair
- Escape the primary-care margin squeeze
Free book
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Free for practice owners. You cover shipping — that's it.
Free download
The Patient Acquisition Roadmap
A practical, one-page roadmap showing exactly where the right patients slip through the cracks — and how to close the gaps. Drop your details and we'll send it straight over.
Ready to go beyond the book?
The book shows you the system. A free 4-Point Practice Audit shows you exactly where your fastest, most profitable growth is hiding.